Playbook · Coaches
How a coach can collect webinar leads from one Reel
By Michał Kołnierzak · Updated November 7, 2026
A single Reel that teaches something useful can bring hundreds of comments, and most coaches answer a handful before the momentum fades. This playbook shows how to turn that same Reel into a repeatable webinar-signup engine: pick a keyword, reply to every matching comment in the DMs, and capture the email in the same thread — so interest becomes a registered attendee instead of a comment you never got back to.
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Playbook
What this guide covers
What should the Reel promise?
Record a Reel that teaches one clear idea, then invite viewers to comment a word like ‘webinar’ to get the free training. The comment call-to-action does two jobs: it lifts engagement on the post and it signals genuine intent, because people only type the word when they actually want what you offered.
How do you collect the email automatically?
When someone comments the keyword, CommentTap sends them a direct message with the webinar details and a link to register. Turn on the email step so the DM asks for their address first and only shares the link once they reply — you keep a lead you own even if they never click through to the registration page.
How do you get registrants to actually show up?
Put the date, time and join details in the first DM so people have everything they asked for in one place. Because you captured the email with consent, send the day-before reminder with the join link from your email or webinar tool, and answer anyone who writes back in the DM thread yourself.
Key takeaways
- One keyword on one Reel can run every webinar you host.
- Capturing the email in the DM means you keep the lead, not just the click.
- An email reminder from your own tool lifts attendance on the day.
How it works
How comment-to-DM automation works
- 01
Choose a post and keyword
Pick a post or Reel and a word like “guide” or “price”.
- 02
Add your message and offer
Write the DM and attach a link, PDF, coupon or booking page.
- 03
CommentTap sends it — and tracks it
Every match gets a DM right away. Clicks and leads land in your stats.
FAQ
Questions, answered
- Do I need a landing page to collect webinar signups?
- No. CommentTap captures the email inside the DM conversation, so you can register attendees even before you build a dedicated landing page for the webinar.
- What keyword should coaches use?
- Pick one specific word tied to the offer, such as ‘webinar’ or ‘training’. A specific keyword keeps replies intentional and avoids triggering on unrelated comments.
- Will people who comment get more than one message?
- Each person receives the reply they asked for once per campaign, and a cooldown prevents the same follower being messaged repeatedly for one offer. If they write back, you continue the conversation yourself from the inbox.