Playbook Β· Coaches
How a coach can collect webinar leads from one Reel
A single Reel that teaches something useful can bring hundreds of comments, and most coaches answer a handful before the momentum fades. This playbook shows how to turn that same Reel into a repeatable webinar-signup engine: pick a keyword, reply to every matching comment in the DMs, and capture the email in the same thread β so interest becomes a registered attendee instead of a comment you never got back to.
Playbook
What this guide covers
Start with a Reel that promises the webinar
Record a Reel that teaches one clear idea, then invite viewers to comment a word like βwebinarβ to get the free training. The comment call-to-action does two jobs: it lifts engagement on the post and it signals genuine intent, because people only type the word when they actually want what you offered.
Reply automatically and ask for the email
When someone comments the keyword, CommentTap sends them a direct message with the webinar details and a link to register. Turn on the email step so the DM asks for their address first and only shares the link once they reply β you keep a lead you own even if they never click through to the registration page.
Follow up before the session
Add a follow-up message that lands a day before the webinar with the join link and a one-line reminder of what they will learn. Because everything runs inside the 24-hour messaging window rules, reminders reach people who opted in without you managing a separate email tool on webinar day.
Key takeaways
- One keyword on one Reel can run every webinar you host.
- Capturing the email in the DM means you keep the lead, not just the click.
- A single reminder follow-up lifts attendance without extra tools.
How it works
Three steps from comment to lead
- 01
Choose a post and keyword
Pick any reel or post and the words that should trigger a reply β like 'guide' or 'price'.
- 02
Add your message and offer
Write the DM, then attach a link, PDF, coupon code or booking page. Preview it on a phone as you go.
- 03
CommentTap sends it β and tracks it
Every match gets an instant DM. Clicks, emails and leads show up in your analytics automatically.
FAQ
Questions, answered
- Do I need a landing page to collect webinar signups?
- No. CommentTap captures the email inside the DM conversation, so you can register attendees even before you build a dedicated landing page for the webinar.
- What keyword should coaches use?
- Pick one specific word tied to the offer, such as βwebinarβ or βtrainingβ. A specific keyword keeps replies intentional and avoids triggering on unrelated comments.
- Will people who comment get more than one message?
- Each person receives one reply per campaign plus any follow-ups you schedule, and a cooldown prevents the same follower being messaged repeatedly for one offer.