Template
Discount code from a story reply
Send a promo code and shop link to followers who reply to your story with a keyword.
Free plan · No credit card
The template
What's inside this Tap
Who it's for
Shops and product brands running a short promotion who want story viewers to buy the same day.
Example post
Story of the product with the text: “Reply DEAL and your code is on the way, today only.”
Trigger keyword
DEAL
Opening DM
Thanks for replying! Here is your code — it works on the whole collection while the promotion runs.
Delivery message
Your discount code is right here 👇 tap through to the shop and it is applied at checkout for you. The offer ends tonight.
TrackStory replies matchedDMs sentShop clicksCodes redeemed
How it works
How comment-to-DM automation works
- 01
Choose a post and keyword
Pick a post or Reel and a word like “guide” or “price”.
- 02
Add your message and offer
Write the DM and attach a link, PDF, coupon or booking page.
- 03
CommentTap sends it — and tracks it
Every match gets a DM right away. Clicks and leads land in your stats.
FAQ
Questions, answered
- Why pair a discount with a story?
- Stories disappear in a day, which gives a short promotion a natural deadline and makes replying feel like taking part rather than reading an advert.
- Can every viewer get a unique code?
- This template sends one shared code, which is simpler to track. For unique codes, generate them in your shop and rotate the campaign when a batch runs out.
- How do I close the promotion?
- Pause the campaign when the offer ends, and later replies no longer receive the code, which keeps your deadline honest for everyone.
- Does it work with a story sticker?
- Yes. Any sticker that produces a reply in your inbox works, as long as the keyword appears in the message the follower sends.