Playbook Β· Creators
How a creator can deliver a free guide from a post
Offering a free guide is one of the most reliable ways to grow an audience you can reach again, but βlink in bioβ loses most of the people who were interested. This playbook shows creators how to deliver the PDF directly in the DMs the moment someone comments, so the download reaches every interested follower and each one becomes a contact you can nurture later.
Playbook
What this guide covers
Make the offer impossible to miss
In the caption and on-screen text, tell viewers to comment a single word to get the guide. Keep the promise concrete β βcomment GUIDE for my 10-step checklistβ β so people know exactly what arrives and why it is worth typing a reply.
Attach the PDF to the DM
Upload the guide once and CommentTap sends it as a tracked download in the automatic reply. Every follower who comments the keyword receives the same clean delivery within seconds, whether the post has ten comments or ten thousand, and you never paste a link by hand.
Turn a download into a relationship
Ask for an email before the guide is sent so the freebie builds your list rather than a one-time click. From there you can add a follow-up that checks in a few days later with a related tip, keeping the conversation warm while the guide is still fresh.
Key takeaways
- Delivering in the DM beats βlink in bioβ because nobody has to go hunting.
- A tracked PDF shows how many people actually opened the guide.
- Gate the download on an email to grow a list you own.
How it works
Three steps from comment to lead
- 01
Choose a post and keyword
Pick any reel or post and the words that should trigger a reply β like 'guide' or 'price'.
- 02
Add your message and offer
Write the DM, then attach a link, PDF, coupon code or booking page. Preview it on a phone as you go.
- 03
CommentTap sends it β and tracks it
Every match gets an instant DM. Clicks, emails and leads show up in your analytics automatically.
FAQ
Questions, answered
- What file types can I deliver?
- You can deliver a PDF guide, checklist or lookbook as a hosted download, and the link is tracked so you can see opens and clicks per campaign.
- Can I ask for an email before sending the guide?
- Yes. Turn on the email step and the DM collects the address first, then delivers the download once the follower replies with a valid email.
- Does this work on Reels as well as feed posts?
- Yes. Attach the campaign to any post or Reel on the connected account and it starts delivering the guide as soon as the content goes live.