Playbook · Creators
How a creator can deliver a free guide from a post
By Michał Kołnierzak · Updated November 7, 2026
Offering a free guide is one of the most reliable ways to grow an audience you can reach again, but ‘link in bio’ loses most of the people who were interested. This playbook shows creators how to deliver the PDF directly in the DMs the moment someone comments, so the download reaches every interested follower and each one becomes a contact you can nurture later.
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Playbook
What this guide covers
How do you make the free guide impossible to miss?
In the caption and on-screen text, tell viewers to comment a single word to get the guide. Keep the promise concrete — ‘comment GUIDE for my 10-step checklist’ — so people know exactly what arrives and why it is worth typing a reply.
How do you send the PDF in a DM?
Upload the guide once and CommentTap sends it as a tracked download in the automatic reply. Every follower who comments the keyword receives the same clean delivery within seconds, whether the post has ten comments or ten thousand, and you never paste a link by hand.
What happens after the download?
Ask for an email before the guide is sent so the freebie builds your list rather than a one-time click. From there you can send a related tip a few days later from your own email tool, keeping the relationship warm while the guide is still fresh.
Key takeaways
- Delivering in the DM beats ‘link in bio’ because nobody has to go hunting.
- A tracked PDF shows how many people actually opened the guide.
- Ask for an email before the download to stay in touch outside Instagram, within the permissions people give.
How it works
How comment-to-DM automation works
- 01
Choose a post and keyword
Pick a post or Reel and a word like “guide” or “price”.
- 02
Add your message and offer
Write the DM and attach a link, PDF, coupon or booking page.
- 03
CommentTap sends it — and tracks it
Every match gets a DM right away. Clicks and leads land in your stats.
FAQ
Questions, answered
- What file types can I deliver?
- You can deliver a PDF guide, checklist or lookbook as a hosted download, and the link is tracked so you can see opens and clicks per campaign.
- Can I ask for an email before sending the guide?
- Yes. Turn on the email step and the DM collects the address first, then delivers the download once the follower replies with a valid email.
- Does this work on Reels as well as feed posts?
- Yes. Attach the campaign to any post or Reel on the connected account and it starts delivering the guide as soon as the content goes live.